Cycle and Style

We were introduced to Loeka’s line of women’s only cycling apparel and outdoor adventure clothing by Rory Harmse last fall and knew a great thing when we saw it. Loeka’s story started back in 2005 when a friend complained to Rory about the lack of good women’s cycling apparel, especially for mountain biking. Since that fateful [...]

By Tara R. McKee How It All Began As Lydia romped and played on the beach, her parents Gary and Kit watched over her and contemplated her future. It was 2001, the year Lance Armstrong would win the Tour for the third time, and Gary, who was an avid cyclist, wondered where the female athletic [...]