Velo Gioielli: Bike Jewelry Giveaway
Sometimes life’s setbacks have a way of leading one down another path to success. Brian Echerer lost a job and then “destroyed” his back racing cyclo-cross. During his recovery, he began making spoke bracelets for his cycling club and found out about a show called “Bike Craft.” Brian persuaded his mother, Mary Jane Musser, an artist and jewelry designer to join him in designing and making jewelry from bike parts and soon they were making earrings, bracelets and necklaces of all kinds and selling them at the Portland Saturday Market. Thus, was born Velo Gioielli, which turns out to be a wonderful name for their business as it means “bike jewelry” in Italian!
The mother and son business worked well as their talents dovetailed nicely together. As they work together in her studio, Brian tells Mary Jane what he envisions and they sit, create and play and make the ideas come to life. Their tastes line up very well together and they love working with high quality parts and materials. Brian adds, “We have a hard time using inferior product such as silver “plated” chains for example. We see up close how things wear on our customers and
improve product from those experiences. That is why I worked on powder coating the recycled bike chain. Spray paint was just not as durable.”
We’ve been impressed with the quality craftsmanship and artistic beauty with the Velo Gioelli jewlery and so have their customers. Brian adds, “It’s amazing the response we get from customer that see our stuff in person. Most don’t even know that they are looking at bike spokes and recycled bike chain pieces. It has inspired us to continue building a business.”
The bit of “bling” on the rhinestone-studded spoke bracelets would be a great piece to wear for the Holidays!
If you’d like to win one of these beautiful spoke bracelets, you are in luck because Velo Gioielli is offering THREE of their great looking spoke braclets to three lucky Cycle & Style readers. The bracelets come in three sizes: small, medium and large, so if you win, you can choose the size. Enter to win by making a comment below and please give us your full name. If we try to get a hold of you and cannot, we will have to find another winner, so please use the e-mail (when prompted) that is best for getting a hold of you. Winners will need a US mailing address. Contest will run from now until November 15th. Good Luck!!
The Cyclo-Cross Fan
Brian: “Cycling wise I am a roadie at heart. I love it and have since I was a teenager. I will never forget watching Greg Lemond win the Tour for the first time. I also mountain bike, cyclecross and love just about anything that has to do with cycling in any fashion. I starting running a local Meet Up group a few years back and turned it into a 1000 plus member club with about 25 ride leaders. It was a great experience. I have ridden RAGBRAI, Cycle Oregon, FANY (a bicycle tour of upstate New York) and countless century rides. I lived in upstate New York for a time and loved the riding area there, along with the people that I miss dearly. Right now I paired down my bike collection and only have 4. I work on them myself for the most part. I am super lucky to be in one of the most cycling friendly places in the world, and the (Cycle) Cross Crusade is one of my favorite pastimes every fall. I am in love with cyclecross. I am also a bit of a gear head with road bikes, I love the parts and the majestic roll each plays in creating an extension of a person’s body.”