Undercover Chic: Introducing MovModa (& a Giveaway!)
09. Feb, 2011 
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More women are biking than ever before, as transportation, for recreation, and they are competing in races and other such events in record numbers. More women in cycling means there’s more variety than ever before in cycling clothing. It’s a far cry from the bad old days when many women just wore their boyfriend’s jersey. Now, the clothing choices range from the pink and pretty to the sleek and streamlined to artistic Asian-inspiration and beyond. But it’s a true sign of cycling fashion moving forward in women’s sports apparel when a company makes a bold new move in introducing a product never ever meant for men: a line of performance lingerie!
Working Wardrobe: this unisuit from Movmoda is a great choice for wearing under your commuter clothing because it offers breathability and moisture managment, there's no need to sweat it!
The California-based company MovModa is introducing their collection of inner and outer wear for sport…or everyday life. These sporty new underthings aren’t your typical briefs and bras; they are athletic and very feminine at the same time. Although beautiful, and yes, even sexy, the MOVMODA™ line isn’t just replicating Victoria’s Secret; it has the sports attributes and performance female athletes expect: support, built-in moisture management, breathability, UV protection and easy care. Plus, you could green-list it; the entire collection is eco-friendly!
MovModa derives its meaning from the Italian words for movement and fashion (moda). Kerry Mann, founder of MovModa combines her passion and love of Italy with the fashion and functionality of performance lingerie. “My love for Italy and my desire for a product that combines comfort and beauty inspired the development of this collection. There’s nothing like performance lingerie,” says Kerry.
Sometimes it's what's under the surface that matters most. MovModa's Bralette & Thong can be worn under your cycling clothing.
How are they reinventing the wheel for cyclists? For women who have never felt very comfortable with absolutely nothing between them and their bike shorts, MOVMODA™ offers a thin in-between option to wear: the Booty pant or the Thong short. For the commuter cyclist, all the pieces in the collection can be worn under any outfit, and you can feel at ease when you reach your destination because all of them will wick that sweat away! For those who want to keep clothing to a minimum as they cycle fast and furiously in a hot spin class, check out the Spin Short with its stylish shirring on the sides and pair it with the Shirred Cami. (See below)“We wanted to create a product that evokes sensuality and blends key ingredients: a dash of sex appeal, a flirty touch and a lot of comfort,” says Kerry Mann.
MovModa’s line of 10 different products in seven different color combinations will officially launch in Spring 2011 in Milan, Italy and it is available to order online as well as within select U.S. retail boutiques in Santa Barbara, Los Angeles, San Francisco and New York City.
Special Giveaway from MovModa!
MovModa has a special giveaway for readers of Cycle & Style, the Spin Short from the MOVMODA™ collection! (It is available in small, medium and large and comes in 7 color combinations as well.) Simply comment (or you can ask a question) below, using your real first name and e-mail so we can get a hold of you if you should win!
(And guys, pieces from the MOVMODA™ collection make a great Valentine gift for your sweetheart! They can be ordered from their website–phone number is on their contact page.)
Contest will run starting today and will last through February 23rd!
Shirred Cami & Spin Short from the MOVMODA™ collection will keep you cool when the workout gets intense!
In a word…Amazing! This is what every cycling woman wants! Thanks so much for sharing! I want this product to showcase to all of my friends in spinclass!
This clothing is sexy AND functional – awesome!
They look great ~ nice to see something new available for women in color blocks that make a woman look strong & sexy. I’d love to give some of these pieces a spin!
Cute! Love this idea!
LOVE it! Finally cycling clothes that are sporty, sexy, and perfectly functional for indoor spinning.
Love it! Going to check out the website RIGHT NOW!
The shorts look awesome!!…because of their length, do they rise up while riding (leading to chaffing of inner thighs)?
I, too, love that this line is not only athletic, but sexy. The cherry on top is that it is eco friendly. MUST HAVE!
Thanks everyone for the great feedback about the MOVMODA™ Performance Lingerie Collection!
@Zoe The spin short is made of soft, luxurious Italian fabric comprised of lycra and spandex…a perfect combination to conform to the body yet still offering flexibility while riding.
Cute clothes! But there is no way I will every look like that on my bike.
Love it!!
I love the new clothes @jacquiems and going to check out the clothes.
Looks amazing and probably feels fabulous!
How awesome! What a perfect thing to be able to wear under my clothes when commuting.
Me likey! Would love to check it out in person!
Love it!
Like it but would need to try on before buying- looks like it runs small
And when you’ve got a 34dd chest, coverage is important, I don’t like sharing the view of my cleavage with the world
I’m always game for trying a new brand of cycling clothing!
I’m very intrigued by these products, especially since my daily commute just got twice as long today when I moved offices! Something moisture-wicking for the daily commute would be perfect.
Yes “to wear to get fit in, look fit in & be seen in”! Thanks for a chance…Love to win from your MOVMODA collection…a cycling enthusiast with a background in classical dance from the “Sunshine State of Florida”
@ Tami, given your dimensions, a small would be the right size for you
@ Nicole, our Shirred Cami (pictured here in this this article) would be great
because it’s versatile enough to be a cute top for work.
Also, we are quickly expanding our line into boutiques across the U.S. Let me
know your fav local boutiques, where you would like to see the MOVMODA
collection available?
We are quickly expanding our line into boutiques across the U.S. Let us know your favorite local boutiques. Where would you like to see the MOVMODA Collection available?
How long are the shorts? I prefer a slightly longer short. Do you have anything that would be triathlong appropriate?
@ Tammy, Yes. Take a look at our booty short, which was just featured in Triathlete Magazine:
http://www.triathlete-digital.com/triathlete/201102/?pg=76#pg76
Cycling cothing that works with regular clothes? I’m all for it!
Good contest. Like the out fits,very nice.
Finally just what we have been wishing for, I am one of those that would prefer something between me and my chamois on the bike.