Undercover Chic: Introducing MovModa (& a Giveaway!)
More women are biking than ever before, as transportation, for recreation, and they are competing in races and other such events in record numbers. More women in cycling means there’s more variety than ever before in cycling clothing. It’s a far cry from the bad old days when many women just wore their boyfriend’s jersey. Now, the clothing choices range from the pink and pretty to the sleek and streamlined to artistic Asian-inspiration and beyond. But it’s a true sign of cycling fashion moving forward in women’s sports apparel when a company makes a bold new move in introducing a product never ever meant for men: a line of performance lingerie!
The California-based company MovModa is introducing their collection of inner and outer wear for sport…or everyday life. These sporty new underthings aren’t your typical briefs and bras; they are athletic and very feminine at the same time. Although beautiful, and yes, even sexy, the MOVMODA™ line isn’t just replicating Victoria’s Secret; it has the sports attributes and performance female athletes expect: support, built-in moisture management, breathability, UV protection and easy care. Plus, you could green-list it; the entire collection is eco-friendly!
MovModa derives its meaning from the Italian words for movement and fashion (moda). Kerry Mann, founder of MovModa combines her passion and love of Italy with the fashion and functionality of performance lingerie. “My love for Italy and my desire for a product that combines comfort and beauty inspired the development of this collection. There’s nothing like performance lingerie,” says Kerry.
How are they reinventing the wheel for cyclists? For women who have never felt very comfortable with absolutely nothing between them and their bike shorts, MOVMODA™ offers a thin in-between option to wear: the Booty pant or the Thong short. For the commuter cyclist, all the pieces in the collection can be worn under any outfit, and you can feel at ease when you reach your destination because all of them will wick that sweat away! For those who want to keep clothing to a minimum as they cycle fast and furiously in a hot spin class, check out the Spin Short with its stylish shirring on the sides and pair it with the Shirred Cami. (See below)“We wanted to create a product that evokes sensuality and blends key ingredients: a dash of sex appeal, a flirty touch and a lot of comfort,” says Kerry Mann.
MovModa’s line of 10 different products in seven different color combinations will officially launch in Spring 2011 in Milan, Italy and it is available to order online as well as within select U.S. retail boutiques in Santa Barbara, Los Angeles, San Francisco and New York City.
Special Giveaway from MovModa!
MovModa has a special giveaway for readers of Cycle & Style, the Spin Short from the MOVMODA™ collection! (It is available in small, medium and large and comes in 7 color combinations as well.) Simply comment (or you can ask a question) below, using your real first name and e-mail so we can get a hold of you if you should win!
Contest will run starting today and will last through February 23rd!