Nona Varnado – Performance Fashion
High Fashion Commuter Bike Wear with …
Nona Varnado – Performance Fashion!!
“To create one’s own world, in any of the arts, takes courage”
Georgia O’Keeffe
Are you struggling with the balance between practical features and looking like a very sophisticated urban bicycle princess? Tired of looking the same with each trip to work…carrying extra bags of hidden clothes? Is it time to have some fun with your commuter fashion? If so, then we have found the new look for you.
Meet Nona Varnado of Nona Varnado – Performance Fashion … hip, young designer from New York City with her finger on the pulse of commuter bike fashion.
“Good design is a personal response to existing solutions”, says Nona. She has been an avid cyclist for over a decade. As a competitive cyclist, she didn’t want to look like a man or be funneled into always wearing pink. She wanted to get to work in Manhattan on her bike and not always have to struggle to get into the office without being seen. Hauling around extra clothes for work, the gym, biking and a date seemed like too much. “Too much stuff, too much to carry”. This struggle, accompanied with the experience of living in Europe and experiencing a whole world of cycling, put Nona on the road to creating apparel that flows effortlessly between work, play and simple errands. Ultimately, allowing us the potential to make our lives healthier and happier.
Nona has found a sophisticated way to infuse urban fashion into practical and functional commuter bike wear. “With the jackets, for example, this should mean that instead of buying a cycling specific jacket and an everyday fashionable jacket – you only buy one,” she points out. Nona Varnado clothing bridges the gap between fashion and real athletic apparel. She has even added reflective piping and trim to some of the items – stressing the safety factor. Each piece is manufactured in NYC. They use high-tech and traditional fabrics such as cotton, silk and wool. As Nona told us, “This Company is unique not because the focus is simply on women + cycling, but because a lot of the trendy ideas in eco-friendly apparel happen in real life.
“Have fun, sweat, love your clothes.” – Nona Varnado






04. Jan, 2011 















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